• Increased status in modern: for knowledge and experience

  • Mandela: global village

• Less significant old/ Reinvented statuses: BeCoMe

  • Breaking up of elderly identities
  • Changes patterns of consumption and leisure
  • Interpretations of the meaning of being old

• Ageing population, Gordon

  • pension → financial power

• stigma of decline and helplessness, identity still ‘not useful”, Represented as problems: forgetfulness, illness, unattractiveness

• Excluded from workplace: socially constructed, compulsory retirement

• Technology → separation

Conclude: roles open to negotiation.